Skincare Routine Guide

Skincare isn’t one-size-fits-all. That’s why we’ve created expert routines for women, men, and everyone in between — simple steps to achieve healthy, glowing skin. Choose your guide below and start your best routine today.

Women's Skincare Routine

Women's Skincare Routine

Tailored steps to hydrate, brighten & protect your skin daily.

 Men's Skincare Routine

Men's Skincare Routine

Clear, simple steps to fight oiliness and keep skin fresh.

 Unisex Skincare Routine

Unisex Routine

Inclusive, easy-to-follow steps for every skin type.

Your Skin, Your Routine

Explore our latest guides, tips, and expert advice — curated to help you get the best from your routine

Your Skin, Your Routine

Beard Care 101: Start Here

on Sep 12, 2025
Who it’s for: New to beard care or restarting your routine.Why it matters: Healthy beards start with healthy skin underneath.Daily basics Cleanse 2–4x/week with a gentle wash (avoid harsh shampoo). Hydrate skin under the beard after every wash. Nourish with 3–6 drops of beard oil, then comb through to distribute evenly. Shape with light trimming as needed. Hero ingredients Jojoba Oil — biomimics skin’s natural sebum

Your Skin, Your Routine

Gender-Neutral Skincare Routine for All Skin Types

on Sep 11, 2025
Gender-Neutral Skincare Routine for All Skin Types Simple, universal routine focused on hydration, soothing and daily protection. Quick Shop: Explore our unisex picks → Unisex Collection Step 1: Clean & Cleanse Gently remove impurities without stripping the barrier. Product idea: Morning Star - Lemongrass & Rosemary Hydrating Face Cream Cleanser. Step 2: Exfoliate (1–3×/week) Improve texture and clarity with a mild polish. Product idea: Almond & Aloe Shell Scrub. Step 3: Tone Hydrate and prep skin for treatments. Product idea: Floral Hydra - Rose Water for Every Skin. Step 4: Treat Address dehydration and dullness with lightweight actives. Product idea: Hyaluronic Acid Serum - For Clear Skin. Step 5: Moisturize & Prime Nourish and smooth for all-day comfort. Product idea: Prep & Glow Makeup Primer Balm. Step 6: Protect (AM) Daily SPF 30+ is essential for everyone, every day. Tips Adjust exfoliation frequency based on sensitivity. Apply serum to slightly damp skin for better absorption. Reapply SPF every 2 hours when outdoors. Shop the collection: Unisex Collection

Your Skin, Your Routine

Skincare Routine for Men: Oil Control & Hydration

on Sep 11, 2025
Skincare Routine for Men: Oil Control, Hydration & Post-Shave Care Keep skin clear, calm and hydrated while reducing shine and post-shave irritation. Quick Shop: Browse our men’s picks → Men’s Collection Step 1: Clean & Cleanse Use a cleanser that lifts oil and grime without drying. Product idea: Morning Star - Lemongrass & Rosemary Hydrating Face Cream Cleanser. Step 2: Exfoliate (2–3×/week) Unclog pores and smooth texture; ideal pre-shave or on off-shave days. Product idea: Piper Nigrum & Aloe Vera Fruit Face Scrub. Step 3: Tone Rebalance pH and refine look of pores. Product idea: Floral Hydra - Rose Water for Every Skin. Step 4: Treat Target hydration and barrier support after shaving. Product idea: Hyaluronic Acid Serum - For Clear Skin. Step 5: Moisturize & Prime Lock in moisture with a light, non-greasy finish. Product idea: Prep & Glow Makeup Primer Balm. Step 6: Protect (AM) Apply broad-spectrum SPF 30+ every morning, especially post-shave. Tips Exfoliate the evening before shaving for a smoother shave. Pat, don’t rub, toner and serum to reduce irritation. SPF helps prevent hyperpigmentation from shaving nicks. Shop the collection: Men’s Collection

Your Skin, Your Routine

Best Skincare Routine for Women (Step-by-Step)

on Sep 11, 2025
Best Skincare Routine for Women (Step-by-Step) Women's skin often benefits from hydration, brightening, and fine-line care. Use this simple, effective routine daily. Quick Shop: Browse our women's picks here → Women’s Collection Step 1: Clean & Cleanse Start with a gentle cleanser that removes impurities without stripping your barrier. Product idea: Morning Star - Lemongrass & Rosemary Hydrating Face Cream Cleanser. Step 2: Exfoliate (2–3×/week) Lift dull dead skin for a smoother, brighter look. Product idea: Almond & Aloe Shell Scrub (gentle polish). Step 3: Tone Balance pH and prep skin for active ingredients. Product idea: Floral Hydra - Rose Water for Every Skin. Step 4: Treat Layer targeted actives for your key concerns (hydration, glow, firmness). Product idea: Hyaluronic Acid Serum - For Clear Skin (deep hydration and plumpness). Step 5: Moisturize & Prime Seal in hydration and create a smooth canvas for makeup. Product idea: Prep & Glow Makeup Primer Balm. Step 6: Protect (AM) Finish with a broad-spectrum SPF 30+ each morning. Tips Use exfoliants 2–3×/week (skip on sensitive days). Apply serum to slightly damp skin for better absorption. SPF is non-negotiable in the morning. Shop the collection: Women’s Collection

Your Skin, Your Routine

Best Serums for Clear Skin – A Simple Framework

on Sep 11, 2025
The Framework Redness & oil: Niacinamide Clogged pores: Salicylic Acid Post‑blemish marks: Azelaic or Tranexamic Acid Dullness: Vitamin C or Lactic/Glycolic (slowly) Routine Tips Introduce one active at a time Always pair with daily SPF Related Niacinamide · Salicylic Acid · Azelaic Acid · Tranexamic Acid Related Ingredients Lactic Acid Glycolic Acid Niacinamide Tranexamic Acid Lactic Acid (AHA) Salicylic Acid (BHA) Glycolic Acid (AHA) Azelaic Acid

Your Skin, Your Routine

Coffee Oil in Skincare – Antioxidant Benefits Explained

on Sep 11, 2025
What It Does Coffee Seed Oil and extracts provide antioxidant support and a rich emollient feel. Great in body care; in facial care use sparingly if you’re sensitive to fragrance. How to Use As a finishing oil at night In body creams and balms Related Coffee Seed Oil · Green Tea Related Ingredients Coffee Seed Oil (Coffee Extract) Green Tea Seed Extract Green Tea Bark Extract Green Tea Leaf Juice Green Tea Oil Green Tea Ferment Green Tea Flower Extract Green Tea Root Extract

Your Skin, Your Routine

Rice Water for Hyperpigmentation – DIY or Serum?

on Sep 11, 2025
Overview Rice Water can leave skin feeling smooth and hydrated. For visible improvement in tone, serums with actives like Niacinamide, Tranexamic Acid, or Vitamin C are more consistent. DIY vs Products DIY spoils quickly and can be inconsistent Products are formulated for stability and safety Routine Tips AM: Vitamin C + SPF PM (alternate): Azelaic/Tranexamic/Retinoid Related Rice Water · Niacinamide · Tranexamic Acid Related Ingredients Rice Water Rice Ferment Filtrate (Sake) Niacinamide Tranexamic Acid Azelaic Acid Vitamin C (Ascorbic Acid) Niacinamide (Vitamin B3)

Your Skin, Your Routine

Castor Oil for Lash Growth – Does It Work?

on Sep 11, 2025
The Reality Castor Oil can condition lashes and reduce dryness around the lash line, but it is not a medical treatment for growth. Results vary. How to Use Safely Use a clean spoolie; avoid getting into eyes Apply a thin film at night only Alternatives Look for peptide‑based lash serums for cosmetic enhancement. Related Castor Oil Related Ingredients Castor Oil

Your Skin, Your Routine

Avocado Oil vs Rosehip Oil – Which Is Better for Your Skin?

on Sep 11, 2025
Quick Take Avocado Oil feels richer and more occlusive; Rosehip Oil is lighter with a glow‑giving finish. Choose based on skin type and finish preference. Avocado Oil Rich, cushiony feel (oleic acid‑forward) Great for dry or mature skin Rosehip Oil Lighter texture with natural carotenoids Good for glow and helping the look of tone When to Choose Very dry skin → Avocado Combination/normal → Rosehip Related Avocado Oil · Rosehip Oil Related Ingredients Avocado Oil Avocado Oil Rosehip Seed Oil

Your Skin, Your Routine

How to Exfoliate Without Overdoing It

on Sep 11, 2025
Tips Use AHA/BHA/PHA 1–3x/week to start Avoid stacking multiple exfoliants Moisturise and use SPF Related Ingredients 1,2-Hexanediol PHA (Gluconolactone/Lactobionic Acid)

Your Skin, Your Routine

How to Transition to Retinol Safely

on Sep 11, 2025
Onboarding Plan Start 1–2x/week Moisturise before/after (sandwich) Increase slowly as tolerated Related Ingredients 1,2-Hexanediol Retinol Retinol (Vitamin A)

Your Skin, Your Routine

How to Build a Minimalist Skincare Routine

on Sep 11, 2025
3-Step Core Cleanser Moisturiser SPF (AM) Add one active at a time after 2–3 weeks.

What Our Customers Say

Aisha M.

Finally found a routine that actually fits my lifestyle. My skin has never felt this fresh.

Routine: Women’s Skincare

Daniel P.

Simple steps, big difference. My skin feels smoother in just 3 weeks.

Routine: Men’s Skincare

Priya S.

I love that the guides are easy to follow and not overwhelming. Total game-changer.

Routine: Gender-Neutral

Your Skincare Questions, Answered

View all FAQs

Start by picking the guide that matches you best — women’s, men’s, or gender-neutral. Each is designed with your skin type in mind.

Yes — our guides are flexible. You can mix and match products as long as they fit your skin type and needs.

Most people notice a difference in 2–4 weeks with consistent use.

Not always. Start simple (cleanser + moisturizer) and add steps as your skin improves.

Choose Your Routine

Women - Thank Me Now

Glow Up: Women

74 items

Men - Thank Me Now

Gentleman’s Skincare

10 items

Gender Neutral - Thank Me Now

Inclusive Radiance

74 items