Skincare Routine Guide

Skincare isn’t one-size-fits-all. That’s why we’ve created expert routines for women, men, and everyone in between — simple steps to achieve healthy, glowing skin. Choose your guide below and start your best routine today.

Women's Skincare Routine

Women's Skincare Routine

Tailored steps to hydrate, brighten & protect your skin daily.

 Men's Skincare Routine

Men's Skincare Routine

Clear, simple steps to fight oiliness and keep skin fresh.

 Unisex Skincare Routine

Unisex Routine

Inclusive, easy-to-follow steps for every skin type.

Your Skin, Your Routine

Explore our latest guides, tips, and expert advice — curated to help you get the best from your routine

When to Use Toner vs Essence vs Serum

Your Skin, Your Routine

When to Use Toner vs Essence vs Serum

on Sep 11, 2025
Toner, Essence, and Serum are delivery systems defined by their viscosity and concentration. While they are often marketed as a mandatory sequence, they are functionally different ways to layer hydration and actives. Toner is a thin, balancing liquid designed to instantly relieve post-cleansing tightness. Essence acts as a "watery booster," providing a plush layer of hydration that increases skin pliability. Serum is the most concentrated format, housing targeted actives for specific goals like brightening or barrier repair. The golden rule of application is thinnest to thickest: by layering from watery to viscous, you ensure each product can penetrate without being blocked by heavier textures. Most routines do not require all three; the key is choosing the format that provides the necessary "comfort prep" or "targeted treatment" without causing pilling or barrier overload.

What Our Customers Say

Aisha M.

Finally found a routine that actually fits my lifestyle. My skin has never felt this fresh.

Routine: Women’s Skincare

Daniel P.

Simple steps, big difference. My skin feels smoother in just 3 weeks.

Routine: Men’s Skincare

Priya S.

I love that the guides are easy to follow and not overwhelming. Total game-changer.

Routine: Gender-Neutral

Your Skincare Questions, Answered

View all FAQs

Start by picking the guide that matches you best — women’s, men’s, or gender-neutral. Each is designed with your skin type in mind.

Yes — our guides are flexible. You can mix and match products as long as they fit your skin type and needs.

Most people notice a difference in 2–4 weeks with consistent use.

Not always. Start simple (cleanser + moisturizer) and add steps as your skin improves.

Choose Your Routine

Women - Thank Me Now

Glow Up: Women

74 items

Men - Thank Me Now

Gentleman’s Skincare

10 items

Gender Neutral - Thank Me Now

Inclusive Radiance

74 items