Skincare Routine Guide

Skincare isn’t one-size-fits-all. That’s why we’ve created expert routines for women, men, and everyone in between — simple steps to achieve healthy, glowing skin. Choose your guide below and start your best routine today.

Your Skin, Your Routine

Explore our latest guides, tips, and expert advice — curated to help you get the best from your routine

Sensitive Skin Routine

Your Skin, Your Routine

Sensitive Skin Routine

on Sep 12, 2025
Sensitive skin is characterized by a hyper-reactive barrier and a lower tolerance threshold for environmental and chemical triggers. Rather than focusing on "correction," a sensitive skin strategy prioritizes stability and homeostasis. This involves a "barrier-first" approach: using non-foaming cleansers to preserve natural lipids, Niacinamide to soothe inflammatory signals, and Ceramides to physically "glue" the skin barrier back together. By eliminating common irritants like synthetic fragrances and essential oils, you reduce the "Trigger Triangle" (barrier stress, friction, and over-stimulation). The ultimate goal is to move the skin from a reactive state to "Quiet Skin"—a predictable baseline where the barrier is resilient enough to handle daily life without stinging, flushing, or itching.
Sensitive Skin Routine (Minimalist)

Your Skin, Your Routine

Sensitive Skin Routine (Minimalist)

on Sep 11, 2025
The Sensitive Skin Routine (Minimalist) is grounded in the principle of sensory stabilization. Unlike other skin types that require active stimulation to see change, sensitive skin is often in a state of chronic over-alertness, where the barrier’s "alarm system" is triggered by even the most benign environmental factors. By adopting a minimalist framework, you are essentially performing a neurological and biological reset. This approach focuses on reducing "ingredient noise"—removing potential allergens, fragrances, and complex chemical stacks—to allow the stratum corneum to rebuild its natural lipid shield. By prioritizing ingredients like Panthenol and Centella, the routine modulates inflammatory signaling rather than forcing cellular turnover. Over a 4 to 12-week timeline, this lack of friction results in a significantly higher irritation threshold, transforming skin that was once "reactive" into skin that is "resilient" and ready to handle targeted treatments.
AHA vs PHA – Gentle Exfoliation Options

Your Skin, Your Routine

AHA vs PHA – Gentle Exfoliation Options

on Sep 11, 2025
The comparison between AHA vs PHA represents the evolution of chemical exfoliation from high-intensity resurfacing to barrier-conscious refinement. AHAs, such as Glycolic and Lactic acid, utilize a small molecular structure to penetrate deeply, breaking the cellular "glue" of the stratum corneum to deliver rapid improvements in texture, glow, and pigmentation. However, this depth often triggers a "shock response" in sensitive skin, manifested as stinging or redness. In contrast, PHAs (Polyhydroxy Acids) like Gluconolactone utilize a significantly larger molecular footprint, ensuring they remain on the skin's surface to gently dissolve dead cells without disrupting the deeper layers. Furthermore, PHAs are inherently humectant, meaning they attract moisture while they exfoliate—positioning them as the superior choice for sensitive skin, hot climates, and post-procedure recovery. While AHAs offer the "fast track" to radiance, PHAs provide the "slow and steady" stability required for a consistent, year-round routine that respects the skin's natural tolerance.
Vitamin C vs Retinol – Morning Brightening or Night Renewal?

Your Skin, Your Routine

Vitamin C vs Retinol – Morning Brightening or Night Renewal?

on Sep 11, 2025
Vitamin C and Retinol are two of skincare’s most researched ingredients—each addressing dullness, aging, and uneven tone from completely different angles. Think of them as your AM-PM super team: Vitamin C defends your glow during the day, Retinol rebuilds skin overnight. Used correctly, they can transform the skin’s texture, clarity, and resilience.
Witch Hazel vs Micellar Water – Which is Better for Your Skin?

Your Skin, Your Routine

Witch Hazel vs Micellar Water – Which is Better for Your Skin?

on Sep 11, 2025
Witch Hazel and Micellar Water may look similar, but they serve completely different roles. This guide compares their benefits, side effects, skin-type suitability, science, myths, and expert recommendations to help you choose the best formula for your skin’s needs.

What Our Customers Say

Your Skincare Questions, Answered

Start by picking the guide that matches you best — women’s, men’s, or gender-neutral. Each is designed with your skin type in mind.

Yes — our guides are flexible. You can mix and match products as long as they fit your skin type and needs.

Most people notice a difference in 2–4 weeks with consistent use.

Not always. Start simple (cleanser + moisturizer) and add steps as your skin improves.

Choose Your Routine

Women - Thank Me Now

Glow Up: Women

74 items

Men - Thank Me Now

Gentleman’s Skincare

10 items

Gender Neutral - Thank Me Now

Inclusive Radiance

74 items