Skincare Routine Guide

Skincare isn’t one-size-fits-all. That’s why we’ve created expert routines for women, men, and everyone in between — simple steps to achieve healthy, glowing skin. Choose your guide below and start your best routine today.

Your Skin, Your Routine

Explore our latest guides, tips, and expert advice — curated to help you get the best from your routine

How to Exfoliate Without Overdoing It

Your Skin, Your Routine

How to Exfoliate Without Overdoing It

on Sep 11, 2025
Safe exfoliation is a delicate balance of removal and recovery. While AHAs, BHAs, and PHAs are excellent tools for refining texture and clarity, their efficacy is entirely dependent on the health of the stratum corneum (the outermost skin layer). When you exfoliate, you are essentially signaling the skin to speed up its renewal cycle; however, if this signal is given too frequently—specifically more than 1–3 times per week for most individuals—the skin cannot replenish its essential lipids and ceramides quickly enough. This leads to a compromised barrier, characterized by transepidermal water loss (TEWL), where moisture evaporates rapidly, leaving the skin feeling both oily and tight. By prioritizing barrier-first recovery rules and avoiding the common mistake of stacking multiple exfoliants, you ensure that the skin remains "quiet" and resilient, allowing the active ingredients to perform without triggering a cascade of inflammation.
How to Transition to Retinol Safely

Your Skin, Your Routine

How to Transition to Retinol Safely

on Sep 11, 2025
Retinol is one of the most effective skincare ingredients—but also one of the easiest to misuse. This encyclopedia-style guide explains how to transition to retinol safely using a slow onboarding plan, the moisturiser sandwich method, and barrier-first rules to prevent irritation. Learn how to distinguish between "purging" and barrier damage, which ingredients to avoid stacking, and how to build a routine that makes retinol results sustainable for the long term.
How to Build a Minimalist Skincare Routine

Your Skin, Your Routine

How to Build a Minimalist Skincare Routine

on Sep 11, 2025
A minimalist skincare routine is not about deprivation; it is a strategy of precision. By focusing on a 3-step core—Cleanser, Moisturiser, and SPF—you eliminate the "noise" of competing active ingredients that often lead to barrier stress and unpredictable breakouts. This "baseline" approach allows you to identify exactly how your skin responds to its environment. Once your skin is "quiet"—meaning it is free from random stinging, persistent redness, or tightness—you have earned the right to introduce a single targeted active (such as BHA for pores or Retinol for renewal). This sequential method ensures that any improvement is sustainable and that any irritation can be immediately traced back to its source. In the world of skincare, consistency acts as a multiplier; a simple routine performed daily will always outperform a complex one performed sporadically.
How to Apply Sunscreen with Makeup

Your Skin, Your Routine

How to Apply Sunscreen with Makeup

on Sep 11, 2025
Makeup is art, but sunscreen is armor. 🎨🛡️ Whether you’re heading to work under city sun or glowing under wedding lights, your makeup should never compromise your skin’s health. Sunscreen isn’t just a step — it’s your invisible shield against premature aging, sunspots, and collagen loss. When layered right, it blends seamlessly with your foundation and enhances your natural radiance. This guide walks you through the how, why, and when — so your glow lasts longer than your lipstick. 💋
When to Use Toner vs Essence vs Serum

Your Skin, Your Routine

When to Use Toner vs Essence vs Serum

on Sep 11, 2025
Toner, Essence, and Serum are delivery systems defined by their viscosity and concentration. While they are often marketed as a mandatory sequence, they are functionally different ways to layer hydration and actives. Toner is a thin, balancing liquid designed to instantly relieve post-cleansing tightness. Essence acts as a "watery booster," providing a plush layer of hydration that increases skin pliability. Serum is the most concentrated format, housing targeted actives for specific goals like brightening or barrier repair. The golden rule of application is thinnest to thickest: by layering from watery to viscous, you ensure each product can penetrate without being blocked by heavier textures. Most routines do not require all three; the key is choosing the format that provides the necessary "comfort prep" or "targeted treatment" without causing pilling or barrier overload.
Can You Use Retinol Every Day?

Your Skin, Your Routine

Can You Use Retinol Every Day?

on Sep 11, 2025
The question of Can You Use Retinol Every Day? is less about discipline and more about biological adaptation. Retinol is a "long-game" molecule that functions by normalizing skin cell turnover and stimulating collagen production, but this process requires the skin to cross an inflammation threshold safely. Daily use is not a requirement for success; rather, it is a frequency that is "earned" once the skin’s barrier can support the increased cellular metabolic rate without triggering a dehydration spiral or "retinoid uglies." When introduced too aggressively, retinol temporarily reduces ceramide synthesis, leading to the "Invisible Irritation" phase where skin feels raw or reactive despite looking normal. By following a Tolerance Ladder—starting with 1–2 nights per week and slowly increasing—you allow the skin to stabilize its lipid production. Over a 12-week timeline, a consistent, comfortable routine (even at 3 nights per week) will consistently outperform a nightly routine that is plagued by peeling and redness.
How to Store Vitamin C Serum

Your Skin, Your Routine

How to Store Vitamin C Serum

on Sep 11, 2025
Vitamin C serum is one of skincare’s most powerful antioxidants—brightening dullness, fading dark spots, and shielding your skin from environmental damage. Yet its brilliance depends on how you store it. Exposure to air, heat, or sunlight breaks it down, weakening its glow-boosting effect. To preserve its potency, keep your serum in a cool, dark place, sealed tightly after each use. You may refrigerate it if your home is warm, but avoid direct sunlight or humid bathrooms. Always discard it once it turns dark orange or brown—a sign of oxidation. Whether applied as a morning antioxidant shield or layered beneath SPF, Vitamin C deserves the same care you give your skin. Proper storage keeps it potent, effective, and safe—so every drop continues delivering radiance, smooth texture, and firmness. Consistency and mindful care turn this small ritual into your skin’s brightest investment 🌸
How to Patch Test Skincare Products

Your Skin, Your Routine

How to Patch Test Skincare Products

on Sep 11, 2025
Patch testing is the first act of kindness you can offer your skin. This dermatologist-inspired guide explains exactly how to patch test skincare products — where to apply, how long to wait, and what reactions to watch for. Learn how a simple 48-hour test can prevent redness, irritation, and allergic flare-ups while helping you build confidence with new actives like Vitamin C, Retinol, Azelaic Acid, and Niacinamide. You’ll also discover skin-type adaptations, climate tips, and safe ingredient pairings that make your routine smarter and gentler. Whether you’re introducing a brightening serum or a powerful exfoliant, this guide teaches you to start slow, observe, and protect your barrier — because prevention always glows better than recovery 🌸.

What Our Customers Say

Your Skincare Questions, Answered

Start by picking the guide that matches you best — women’s, men’s, or gender-neutral. Each is designed with your skin type in mind.

Yes — our guides are flexible. You can mix and match products as long as they fit your skin type and needs.

Most people notice a difference in 2–4 weeks with consistent use.

Not always. Start simple (cleanser + moisturizer) and add steps as your skin improves.

Choose Your Routine

Women - Thank Me Now

Glow Up: Women

74 items

Men - Thank Me Now

Gentleman’s Skincare

10 items

Gender Neutral - Thank Me Now

Inclusive Radiance

74 items